New York Limo
Taking up the cause, perhaps, every marketer sees a similar picture of the mystical. It is important to know who is behind this “question mark”. The answer can only give statistics and more than her – the better.
In the 60 years in the Tri State, any worker in any city could take the limousine to hire. But after a few years this service has disappeared – said a perpetual shortage of spare parts. Many limousines drove away, and with those that returned to the park – filmed new parts, replacing them with old ones.
A new surge of interest in rental limousines has occurred in mid-90’s, the capital more than a dozen companies that offered limousines for temporary use. However, most of the activists subsequently ordered to live long. Contemporaries suggested that the business became too many random people … Around the year 2000 limo service could be called VIP service. Clients were few, basically – and visiting foreign businessmen. Today in Tri State limousine rental industry has become an independent and profitable business. Accumulated and some of what statistics is now available with great confidence to believe that our “question mark” – a married man of thirty, with higher education, with one or two children or no children and income of $ 15 thousand per year per family member.
Tri State Limo
As we found in our country, type of activity “limousine rental” – a young service, and therefore quite expensive, and can afford it, not every inhabitant of the country. For example, take for temporary use simple economy-class limousine will cost our “question mark” no less than 1 thousand rubles a day. Therefore afford this pleasure will not anyone take a limousine for temporary use while it can only “question mark” over 21, who already have children and some savings. While the service “limousine rental” can be attributed to the eternal theme of “the desire and capacity.”
And what if the question mark our lives in the New York? And instead of “rent” is looking for «limo service»? For the New York market statistics enough, because the first limousine rental companies have opened in the New York as soon as Henry Ford offered customers the first “people’s limousine” – “Ford”. Enterprising Americans realized that the difference between renting a horse limousines and limousines – not so much, and set about what they do best – make money.
John Daniel Herz managed to introduce “flavor” and develop a rental business in America. This was done in several ways. First, the innovator had the idea to offer regular customers hand over his old limousine and deduct the cost when buying a new model, and soon this service has become extremely popular. Secondly, before it taxis are only serving the wealthy, and J. D. Herz turned taxi to the mass public transportation. Thirdly, the most important point, in our opinion, John painted all their limousines yellow. In the early twentieth century, such a choice was unconventional and aggressive marketing move, but he acquitted himself brilliantly: the overall gray background bright “canary” instantaneously thrown into the eyes of the people that voted on the sidewalk!
Thus, while in the New York limousine rental “gaining momentum” in the Union were discussing how all this activity is needed. Statistics for the New York market wider.
New York consumer «limo service» – male or female only 50%. He was 25-and up to 54 years, as a rule – often without higher education, married or unmarried, without children and with incomes of $ 15 000 per year per family member.
In the period of 2007 was discovered in Tri State similar to the American view on marital status and family composition. Now limousine owners prefer to confine one child, or not have children at all, but there is a tendency that the people of Tri State and the New York prefer to be married. If we talk about the material situation of families who enjoy a large degree the services of rental limousines, there is also no differences between Tri State and America, since the average salary per year is $ 15 thousand per family member.
In recent years, interest in the most limousine rental rental as such in Tri State is largely increased. This is due to the fact that in some cases (such as a limousine the day off), rental limousine – safer, and economical own. Taking the rental limousine, our “question” can forget about that, all kinds of technical control, issues related to the purchase of winter or summer tires, insurance, and other headaches. His limousine is always defective.
Of course, the cost of leasing services in Tri State and the New York differ, as well as the popularity of this service. Right the situation when the time will come – and competition is expected to grow in popularity. And this is a vicious circle.
In Tri State it is still young and as the statistics are not available for all business.